Food distribution · United States
Menu in, supplier proposal out
A per-prospect deliverable that took hours of manual work now runs from a menu upload.
Stack
- Claude Skills
- PDF generation
- Structured product catalogue
The problem
A food distributor pitching restaurants needed a tailored supplier proposal for each prospect.
Each one meant reading the prospect’s menu, deciding which products fit that venue’s identity and audience, and formatting a presentable document.
Hours of skilled judgment, repeated per prospect, with inconsistent output depending on who built it.
The approach
I packaged the entire deliverable as a Claude Skill.
The prospect’s menu goes in. The skill analyses it against the wholesale catalogue, selects the products that fit that venue’s positioning and audience, and generates a send-ready document.
The commercial rules are encoded in the skill — which products to lead with, what to disclose at proposal stage, what to hold back for the conversation — so the judgment is applied the same way every time, not reconstructed per prospect.
The result
A deliverable that previously took hours of manual work now runs from a menu upload, ready to send over messaging or email.
The transferable piece
Any firm whose proposal quality depends on who happened to build it can have that judgment encoded once.